Audience Marketing Audience Marketing Audience Marketingby Sam Onigbanjo , Go To Market ArchitectDefine your audience to craft the perfect marketing message. Your Details Name Email Phone Number Product name and categoryExample: CalmGlow Magnesium Cream One sentence promiseExample: Deeper sleep within one week for busy women Primary use case sleepstresspain reliefskin healthgut healthfertility supportenergyfocusweight managementother Secondary outcomes users mention fewer night awakenings calmer evenings reduced muscle tension clearer skin fewer sugar cravings other Who uses it most women men nonbinary carers practitioners athletes shift workers parents students Main problem in buyer wordsExample: I lie awake with a racing mind, then wake groggy Pain intensity scale today (0-10)Example: 7 Form and usage patternExample: cream, pea size to calves and shoulders, nightly at nine Ingredients or key components, include allergensExample: magnesium chloride, shea butter, lavender oil, contains nut derivative Evidence sources you hold peer reviewed study pilot study customer survey practitioner case notes biomarker data before and after photos testimonial videos clinical registry other Brand voice and archetype guidecaregiversageexplorerathletescientistglamminimalistother Success Story 1Describe starting point, action taken, time to first change, final result, quote Typical age bands 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus Location focus UK EU USA Canada Africa Middle East Asia Latin America other Life context of ideal buyer new parent peri or post menopause high stress job shift work athlete in training chronic desk work student in exams First results timing for most users same dayone to three daysone weektwo to four weeksover four weeksvaries Full effect timing for most users one weektwo to four weeksone to three monthsover three months Safety notes and contraindicationsExample: avoid in pregnancy, consult if kidney issues, stop if rash Price points and best selling pack Typical reorder cycle weeklytwo weeksmonthlytwo monthsquarterlyad hocunknown Top objections heardExamples: will it work, scent, price Success Story 2Describe starting point, action taken, time to first change, final result, quote Success Story 3Describe starting point, action taken, time to first change, final result, quote Triggers that convert buyers proof and results practitioner trust money back guarantee discount sample referral social proof fast shipping bundle value Consent for anonymised data and UGC rights Yes No Desired business outcome for this campaign launch awarenesstrialssubscription growthretail sell throughpractitioner signupsaverage order value liftLTV lift Submit Marketing Profile Submitting...Please wait while we send your data. Close
