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$1595.00
$1875.00
Course Overview
Our ChatGPT Intensive for Human Resources course enables you to effectively utilize artificial intelligence in your HR processes. Starting with a basic introduction to ChatGPT and its capabilities, the course progresses to more advanced applications, empowering you to maximize the potential of this tool in your HR department. Upon completion, you’ll be proficient in leveraging ChatGPT’s features to optimize your HR operations and improve employee engagement.
Take these learning outputs away with you:
Recruitment and Selection
Learn how to use ChatGPT for screening applications, aiding in candidate selection, and generating insightful interview questions.
Employee Onboarding
Utilize ChatGPT's capabilities to create personalized onboarding experiences for new hires.
Audience Engagement
Discover how to use ChatGPT to better understand and connect with your audience.
100% live & trainer-led
This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.
Always live, never recorded
Every class includes live Q&As and group exercises with fellow course participants.
One-to-one mentorship
Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.
Course Overview
This live, online course is crafted specifically for marketers who already appreciate the potential of AI, but want to fully exploit the capabilities of ChatGPT in their marketing strategies. Beginning with the basics, this immersive course navigates you through the complete spectrum of ChatGPT’s potential applications in marketing, moving on to advanced subjects such as content creation, social media engagement, SEO, email marketing, and performance analytics.
By the time you wrap up the course, you’ll not only understand how to integrate ChatGPT into your marketing strategy, but you’ll also know how to leverage it to generate crucial insights that will enhance your marketing operations and drive your business forward. Sign up now to equip yourself with the essential elements of a ChatGPT-powered marketing strategy.
Class One: Harnessing ChatGPT for Effective Marketing Strategy
ChatGPT Basics and Marketing Applications
Introduction to ChatGPT: Grasp the essentials of ChatGPT and its myriad applications in marketing.
ChatGPT in the Marketing Landscape: Understand how ChatGPT is transforming traditional marketing approaches.
Pros and Cons of Marketing with AI: Explore the advantages and potential challenges of using AI tools like ChatGPT in marketing.
Creating Buyer Personas with ChatGPT
Developing Buyer Personas: Utilize ChatGPT to create comprehensive buyer personas based on data.
Advanced Persona Building: Discover how to integrate detailed market research into the creation of buyer personas with ChatGPT.
Formulating Content Strategy Using ChatGPT
Content Strategy: Learn to leverage ChatGPT for creating a robust, data-driven content strategy.
Content Planning and Execution: Understand how to plan and implement your content strategy with the help of ChatGPT.
Content Strategy Case Studies: Study real-world examples of successful content strategies aided by AI tools.
Training ChatGPT for Consistent Brand Communication
Brand Voice Development: Train ChatGPT to embody your brand voice for uniform communication across platforms.
Brand Voice Workshop: Participate in a hands-on workshop to practice training ChatGPT in your specific brand voice.
Brand Voice Evaluation: Learn to evaluate and fine-tune ChatGPT’s grasp of your brand voice over time.
Market Research with ChatGPT
ChatGPT for Market Research: Use ChatGPT for market research, trend analysis, and customer segmentation.
Competitive Analysis with ChatGPT: Leverage ChatGPT to perform in-depth competitive analysis and gain insights on market positioning.
Customer Insights with ChatGPT: Understand how to draw valuable customer insights from ChatGPT-driven market research.
Ethics of AI in Marketing
Ethical Considerations: Grasp the ethical implications of deploying AI in marketing and maintain awareness of them.
Responsible AI Use: Learn best practices for the responsible use of AI tools like ChatGPT in marketing.
AI Ethics Discussion: Participate in a group discussion on ethical challenges and solutions in AI-driven marketing.
Class Two: Utilizing ChatGPT for Content Creation and Social Media Marketing
ChatGPT as a Content Generation Tool
Content Generation: Discover the potential of ChatGPT for generating various types of marketing content, including ad copy, blog posts, and social media content.
Content Optimization with ChatGPT: Learn how to refine and optimize content for better performance using ChatGPT.
Content Calendar Planning: Explore how ChatGPT can assist in planning and organizing your content calendar.
Deciphering ChatGPT’s Contextual Understanding
Social Media Content Creation: Use ChatGPT to create engaging content tailored for various social media platforms.
Trend Analysis: Leverage ChatGPT to analyze and capitalize on current social media trends.
Audience Engagement with ChatGPT: Discover strategies to support audience engagement on social media with ChatGPT.
Community Management and Crisis Handling with ChatGPT
Community Management: Learn how to manage and engage with your online communities effectively with support from ChatGPT.
Crisis Management: Understand the role ChatGPT can play in helping to manage online crises or negative publicity.
Reputation Management: Explore strategies for maintaining and improving your brand’s online reputation with the help of ChatGPT.
ChatGPT for Measuring Marketing Success
Measuring Success: Grasp how to track and analyze your social media performance using ChatGPT.
ROI Calculation with ChatGPT: Discover how to calculate the return on investment for your marketing efforts with ChatGPT.
Improving Marketing Performance: Understand how to utilize ChatGPT’s insights to continuously improve your marketing outcomes.
Class Three:Deploying ChatGPT for SEO and Email Marketing
Optimizing SEO with ChatGPT
SEO Content Creation: Learn how to use ChatGPT to generate SEO-friendly content that ranks.
Keyword Research: Leverage ChatGPT for effective keyword research and SEO strategy formulation.
On-Page and Off-Page SEO with ChatGPT: Explore the role of ChatGPT in both on-page and off-page SEO strategies.
Improving Email Marketing with ChatGPT
Email Copy Creation: Master the art of creating compelling email copy with ChatGPT that encourages conversions.
Personalization: Discover how to use ChatGPT for personalized communication with your audience, enhancing user experience.
Email Campaign Optimization: Learn how to optimize your email campaigns for better engagement and higher open rates using ChatGPT.
Engaging Newsletters and A/B Testing
Newsletter Generation: Generate informative, engaging newsletters using ChatGPT that your audience looks forward to reading.
A/B Testing: Design and analyze effective A/B tests for your email campaigns using ChatGPT.
Continuous Improvement: Understand how ongoing A/B testing can lead to continual improvement in your email marketing efforts.
Class Four: Leveraging ChatGPT for Comprehensive Analytics and Performance Tracking
Competitor Analysis and Customer Feedback
Competitor Analysis: Utilize ChatGPT to understand competitors’ content strategies and identify opportunities for differentiation.
Customer Feedback Analysis: Leverage ChatGPT to analyze customer feedback for actionable insights and improved strategies.
Consumer Sentiment Analysis: Use ChatGPT to gauge and respond to consumer sentiments regarding your brand or products.
Performance Reporting and Predictive Analysis with ChatGPT
Reporting and Analytics: Track and analyze your content and email marketing performance using ChatGPT, identifying trends and opportunities.
Predictive Analysis: Understand how to use ChatGPT for predictive analysis, anticipating future marketing trends and customer behavior.
Forecasting Marketing Success: Learn how to forecast the success of marketing campaigns using predictive analysis with ChatGPT.
ChatGPT for Data-Driven Marketing Decisions
Data-Driven Decision Making: Make informed, data-driven decisions that enhance your marketing strategy using AI like ChatGPT.
Big Data and Marketing: Explore the role of big data in modern marketing and how ChatGPT can help in processing and utilizing it.
Creating a Culture of Data-Driven Decision Making: Understand how to promote a culture of data-driven decision making within your marketing team.
FAQs
A certificate as proof of your attendance on the course is available on request.
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
- No, the trainer may vary for each of the modules related to this online course based on their expertise.
- You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.
You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.
- A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.
You are booking on
ChatGPT Intensive
on Aug 28 - Sep 6
Date:
- August 28th -Sept 6th
- Oct 16th -Oct 25th
- Wednesdays + Fridays / 10:00 CST – 11:30 CST
- 4 classes in total / 2 weeks of instructor-led learning